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With the use of data, developers are able to make well-informed decisions regarding future updates, marketing campaigns, game design, & monetization techniques. Additional useful information on what appeals to players the most can be obtained by A/B testrummyrummying various game features or monetization techniques. Developers can obtain information on user preferences and behaviors to optimize their monetization strategy by experimenting with different iterations of in-app purchases, ad placements, or gameplay mechanics. Also, examining success indicators like conversion rates, average revenue per user (ARPU), lifetime value of users (LTV), retention rates, & ARPU can offer insightful information about the general effectiveness of the game's money-making plan.

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