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PREVIOUS：A win-win strategy for user acquisition and retention in the mobile app market is best represented by the Refer and Earn program. It makes use of the influence of individual recommendations to propel expansion & offer benefits to both current and prospective platform users. Current users must register for the Gromo App Refer and Earn program via the app or website in order to participate. They will get a special code or link after they sign up, which they can distribute to their friends, relatives, & contacts. In order to ensure that the current user is credited for the referral, this referral link is used to track new users who sign up through the referral.NEXT：It helps Gromo to grow its user base and boost engagement by giving current users real incentives to promote the app. Thrilled users become brand ambassadors who can spread the word about their positive experiences to friends, family, and coworkers, utilizing word-of-mouth marketing. Gromo wants to expand its user base and quicken its growth by rewarding recommendations. This tactic increases user loyalty by rewarding active participants in the referral program, which helps the business acquire new users at a potentially lower cost than with traditional marketing techniques.

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