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PREVIOUS：It can be difficult for developers to choose the best ad network when there are so many options available for Android apps. When choosing an advertising network, it's critical to take into account important elements like ad format variety, fill rates, eCPM (effective cost per mille), and user experience. AdMob, Facebook Audience Network, and AppLovin are popular options for Android app developers because of their wide audience reach & variety of ad formats. Recognizing the Particular Needs of Your App. Selecting an ad network should take into account the unique requirements of the app and its users. For particular app categories or demographics, some networks might function better than others.NEXT：To encourage users to interact with advertisements & use the app more thoroughly, gamification features like leaderboards, challenges, and rewards can be implemented. Users can be encouraged to actively participate in ad experiences, for example, by providing incentives or bonuses for watching video ads or engaging with sponsored content. Customization: The Key to Making an Impact on Users. Enhancing engagement and raising the possibility that users will interact with ads can also be achieved by tailoring ad experiences according to user preferences and behaviors. Developers can raise engagement levels and eventually boost ad revenue by crafting individualized ad experiences that connect with users. 